A collection of feature products for Style Arcade
Style Arcade Project
COMPANY
Style Arcade
ROLE
Lead Product Designer
EXPERTISE
Product design, UI/UX
YEAR
2022
Introduction
Style Arcade is a SaaS platform that helps fashion retailers optimize assortments, forecast demand, and boost profitability. As Lead Product Designer, I led feature design, ensured visual consistency, and improved user experience. I worked closely with stakeholders to turn complex business needs into intuitive solutions.
Assortment Planning & Forecasting
Buy Calculator
Facilitates purchasing decisions for new products, re-ordering best sellers, or maintaining core lines. The AI-powered calculator provides recommendations based on color, seasonality, and visual attributes to ensure optimal stock levels.
Design solution: Created UI components and workflows that simplify complex data, making it easy for users to understand and act on recommendations.
Size Calculator
Helps identify the ideal size distribution for different regions, brands, and categories. This tool aids in maintaining stock levels in the most demanded sizes, minimising markdowns on less popular sizes.
Design solution: Designed clear, interactive dashboards that visualise size data, helping users quickly grasp size trends and adjust their inventory accordingly.
Ecommerce-Retail
Retail Trade Analytics
Provides custom reporting for individual retail locations, covering sales, returns, and stock levels. This allows in-store teams to visually analyse product performance and make informed decisions.
Design solution: Made the data analysis more visual by using maps and heatpoints so users can easily tell where the location is doing well.
Returns Insights
Offers detailed analysis of return reasons, such as fit, quality, or sizing issues. By integrating return reasons and customer feedback, this feature supports teams in improving product offerings and customer satisfaction.
Design solution: Designed an interface that aggregates return data and displays it in a digestible format, like using icons like a crown to make it easier to pinpoints what product is doing well.
Results
The implementation of these features led to significant improvements in operational efficiency and decision-making for Style Arcade's clients. Key outcomes included:
Increased Sales: Optimised assortment planning and forecasting contributed to higher full-price sales and reduced markdowns.
Enhanced Customer Satisfaction: Insights from the Returns Insights feature helped address common issues, improving product quality and fit.