Brand integration to UI designs

Beforepay Rebranding

COMPANY

Beforepay

ROLE

Lead Product Designer

EXPERTISE

Product design, UI/UX

YEAR

2021

Project description

Rebranding of a product from Cheq to Beforepay. As the Lead Product Designer, my role was to guide the brand identity agency Design.Studio and ensure the new branding seamlessly integrated into the UI design system.

Solution

A phased rollout strategy allowed us to introduce the new branding gradually, minimising disruption while collecting user feedback for continuous improvement.

Brand Identity Crafted in Collaboration with Design.Studio

Design.Studio did a great job in the discovery phase, running workshops to gather feedback and create a design system we all liked. Below are samples from their work.

Updated UI Designs Reflecting the New Brand Identity

Here are the screens I designed, using the new brand identity to update the UI and set new UI design standards